Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, January 24, 2011, at 6:00 pm. This event is free and generously hosted by Morningstar. Please RSVP today at:
http://momojan2011.eventbrite.com/
PRESENTATION OVERVIEW
Niti Vaish from Slalom Consulting will discuss creating an integrated, holistic, actionable multi-channel strategy using a 'top-down-bottom-up' approach with a goal to meet business objectives, enhance customer relations and develop a 360 degree view of the customer. The presentation will provide the building blocks for creating a multi-channel strategy and will provide insights, tools and a methodology of how to 'connect the dots' between the various channels and guide clients into looking at the big picture rather than focusing on a single channel.
MEETING DETAILS
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Date: Monday, January 24, 2011
Time: 6:00 pm – 8:00 pm
Topic: "Creating an Integrated Multi-Channel Strategy, Using a Top-Down and Bottom-Up Approach"
Presenter: Niti Vaish, Slalom Consulting
Location: Morningstar Offices, 7th floor, Chicago Loop
Location Notes: Please bring a picture ID for the security desk.
Directions & Parking: Morningstar's offices are at the corner of State & Washington. There is (paid) parking in the building. It is also well served by buses and the El.